Our Mission, Vision and Values

Kerry London was established over 30 years ago by Joe Kelliher to provide specialist insurance and personal service. Guided by his core values we have grown into one of the most successful independent insurance brokers in the UK and we still share his values today.

Our Mission

Our mission is to offer our clients complete reassurance and total support for their insurance needs.

Our Vision

Our vision is to be the leading broker in our defined sectors and target markets.

Our Values

Honesty, Integrity and Professionalism.

Our Customer Promise


We always offer a personal service, investing our time and attention to truly understand our clients’ business and circumstances. We are friendly and approachable and we always try to make sure someone who knows your business is available to talk to you.


We have the experience to genuinely understand our clients’ businesses, and we apply our expertise and knowledge to make sure they are fully protected, giving them more confidence and certainty about the future.


We know insurance can be a complicated business and we are here to make it easier for our clients to understand. We will help them get to grips with the risks their business faces, and help them to make the right decisions.


We are always 100% professional. We offer advice based on a thorough understanding of our customers’ needs and our customers are reassured that we always act in their best interests.


We are determined to offer our customers the very best service. We never forget that we are here to provide an efficient, empathetic service.